Paramount+ is a comprehensive entertainment streaming service that offers a diverse selection of content for all audiences. The app provides access to exclusive original series, blockbuster movies, live sports events including NFL on CBS and UEFA Champions League, and the complete SHOWTIME® library (Premium plan only). Users can enjoy hit series from popular networks like CBS, Nickelodeon, Comedy Central, BET, MTV, and VH1.

The service stands out with its subscriber-only original content such as 1923 and Star Trek: Strange New Worlds, alongside live news coverage, sports highlights, and curated live channels. Paramount+ supports up to six individual profiles per household and includes a Kids Mode feature. With the Premium plan, subscribers can watch ad-free*, stream local CBS stations live, and download content for offline viewing*. Whether you're a fan of live sports, original series, or family-friendly programming, Paramount+ delivers a complete entertainment experience.

Paramount+ boasts an impressive array of features designed to enhance the streaming experience. The app offers on-demand access to full episodes of popular series like Survivor, NCIS, and SpongeBob SquarePants. Subscribers can enjoy blockbuster movies from Paramount Pictures and MGM, making every night a movie night. The service provides live streams of CBS News 24/7, CBS Sports HQ, and Mixible for up-to-the-minute news and entertainment updates.

One of the standout features is the ability to create up to six personalized profiles, including a dedicated Kids Mode. The My List feature allows users to save their favorite shows and movies for later viewing. Premium plan members benefit from ad-free* viewing, live local CBS station streaming, and access to all SHOWTIME content, including live East and West feeds. The app also supports offline downloads*, giving users flexibility in how and where they consume content.

In the realm of digital entertainment, content diversity and regular updates are crucial for user engagement. Paramount+ excels in this area by offering a wide array of exclusive originals, hit movies, and live sports events such as NFL on CBS and UEFA Champions League.

The platform provides subscriber-only access to original series like 1923, Landman, and Star Trek: Strange New Worlds, ensuring that there is always something new and exciting for viewers. This constant influx of fresh content keeps users engaged and subscribed to the service.

Moreover, Paramount+ allows users to watch full episodes on demand from popular series such as Survivor, NCIS, SpongeBob SquarePants, and Big Brother. The availability of these beloved shows ensures that there is never a dull moment on the platform.

With up to 20 live channels of curated favorites and the option to stream local CBS stations live, Paramount+ guarantees that its content library remains dynamic and up-to-date, catering to diverse viewer preferences and maintaining high levels of user interest.

User engagement duration and retention are key metrics for evaluating the success of any entertainment platform. Paramount+ addresses these aspects effectively by providing an ad-free viewing experience for Premium plan subscribers, allowing uninterrupted enjoyment of shows and movies.

The platform's ability to stream live events including March Madness, The Masters Tournament, and The GRAMMYs adds an element of real-time excitement, encouraging users to spend more time on the app. Live sports and events create a sense of urgency and community, prompting users to return frequently.

Additionally, Paramount+ offers features like the watchlist (My List) and the option to create up to six individual profiles per household, enhancing personalization and convenience. These features not only improve user satisfaction but also contribute to longer session durations and increased retention rates.

By combining a rich content library with user-friendly functionalities, Paramount+ successfully fosters a loyal user base that remains actively engaged with the platform over extended periods.